Customer relationship management

In 2023, the adoption of electronic business applications among enterprises in the EU varied considerably based on their size. These applications, which include enterprise resource planning (ERP), customer relationship management (CRM), and business intelligence software (BI), are crucial for managing resources, customer information, and data analysis.

A total of 3.6% of enterprises in Bulgaria use artificial intelligence (AI) technologies, according to data from a study by the National Statistical Institute.

Companies that have not yet invested in digital were incapacitated during lockdowns and the pandemic showed many firms they had to make a digital transformation, a digital communications expert told Anadolu Agency.

How are Oracle solutions helping to enhance the customer experience?

Businesses tend to vary how well they treat their customers. Some are solely in the business of customer retention, with customers rewarded for loyalty and more effort spent in retaining customers than gaining new ones. Other businesses are concerned with gaining new customers and prepared for those customers to migrate elsewhere - with tricks to win them back again once they do.

Three projects from three countries were chosen ahead of 15 finalists as the top initiatives on the final day of Startup Istanbul, an initiative launched by the Union of Chambers and Commodity Exchanges of Turkey (TOBB) and E-Tohum to promote newly launched businesses. 

Three projects from three countries were chosen ahead of 15 finalists as the top initiatives on the final day of Startup Istanbul, an initiative launched by the Union of Chambers and Commodity Exchanges of Turkey (TOBB) and E-Tohum to promote newly launched businesses. 

The Greek Manpower Organization (OAED) is launching a pilot program to test a scheme created in cooperation with Microsoft and aimed at training jobless people in information technology for free, with the eventual aim of expanding to all registered unemployed.