A useful tool but also a trap

I try to step into politicians' shoes sometimes to get some sense of their addiction to media exposure. It is much like other addictions in that even though it can harm them, they cannot say "no" to a request for a comment or interview. This is how they fall into the trap of overexposure.

Interviews, appearances on news bulletins and talk shows and even a lifestyle story here and there are all necessary, but only in moderation and only when some basic principles are being adhered to. It is extremely important that they know what they're talking about and deliver an absolutely clear and succinct message. If all they're doing is trying to clock up mileage by speaking absolute rubbish, it is a mathematical certainty that they will do themselves harm. When they're dealing with sensitive issues especially, it is imperative that they have control over what they say but also how...

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