Silkroad Development Agency

An exhibition, titled "Mesopotamia," has been launched in Italy to promote the provinces in Türkiye's southeastern region.

The exhibition, which the Italian town of Orvieto hosted first, features underwater photographs from the different sites in the provinces of Gaziantep, Adıyaman and Şanlıurfa.

"GAP Tour," which comprises seven cities in Turkey's southeast, will now be called "Mesopotamian Tour" to promote tourism, a marketing strategy inspired by the "Cappadocia Tour" in the Central Anatolian region, a top local tourism chief has said.