What links a small group of farmers from Farsala to a French couture house?

What links a small group of farmers from Farsala to a French couture house? Cotton - but not just any cotton. Organic cotton grown according to the principles of regenerative agriculture on European soil, using methods that are safe for the environment and acceptable by society's standards. Because only such cotton meets the standards of the famous brand, and only such cotton can bring a better income and thus a better life in a better natural and social environment for those who produce it.

It all began 10 years ago in Farsala in central Greece, when a representative of the Research Institute of Organic Agriculture, FiBL, from Switzerland visited the area as part of a cooperation program with the University of Thessaly. "We went mainly to the mountains because our focus was dairy products. At some point, the representative looked around and saw that there was cotton...