Is the end of the digital agencies near?

The advertising industry is one of the most established industries in the world. There are many multinational companies and many world dominators, like WPP and Omnicom along with thousands of local agencies. 

After the Internet revolution, the long established order of advertising agencies was shaken. They were up against something that that they had no idea about. They were in the business of creativity but the speed and ease of information sharing in the digital age required another kind of creative mind than the one writing TV commercials. 

First of all "old" agencies did not know about technology. Therefore, they did not know how interactive media worked. They did not know how to use mobile technologies either. However, their customers demanded to be where the people were and the people had been on Internet for the last 15 years. 

Therefore, the children of the Internet era quickly filled this supply and demand gap with digital agencies. 

Many digital agencies have been founded in the last ten years. They claimed that they were native to digital technologies; therefore, they could provide solutions to customers' demands. Some were very successful, like Turkey's 41?29!. People began to talk about whether or not this was the end of conventional agencies. 

Furthermore, in April, a shocking thing happened in Turkey. A digital agency took over a conventional one.  GREY [an advertising company] issued a statement that went something like this: 

"Alemsah Ozturk will become the CEO of 4129Grey and Guray Mert has been appointed General Manager of 4129Grey. Alemsah will report directly to David Patton, the CEO and President of Grey EMEA. 4129Grey will offer a fully integrated team of over 150 specialists in the field of...