Slovenia gradually reaching point of saturation in tourism
Ljubljana, where new hotels are popping up and old buildings in the city centre are being repurposed into accommodation facilities for rental on platforms such as Booking.com and AirBnB, has heard many complains from locals about the negative effects of tourism.
Bothered by the crowd and high prices, people have even started moving out of the city centre.
Ljubljana Tourism, the local tourism office, has taken notice and its vision for the future no longer speaks only of the city as a tourist destination but also of a city "with a high quality of living and a pleasant atmosphere for all its inhabitants, visitors and tourists".
It has also included questions about the negative effects of tourism in its regular surveys among the city's residents "because we believe visitors can only be happy here if the residents are happy."
Ljubljana will now be...