Judging a Book by Its Cover: Choosing the Best Name for Your Online Business


Any marketing expert understands the power of a notable brand presence. Not only are memorable products more likely to enjoy a reliable customer base over time, but online sellers who stand out from the masses will obviously enjoy higher profit margins. This is why astute entrepreneurs spend a great deal of time coming up with a catchy and relevant business name. What are some of the most important features to take into account when developing your digital identity? Let's examine how to eliminate confusion so that you can select a title that is ensured to grab the attention of others.

Taking SEO Considerations Into Account
Search engine optimisation is obviously important, as keywords will help to "point" search engines to what you have to offer. This is why generic titles such as "ABC Sales" will generate little interest. Try to include relevant keywords within the name of your business whenever possible. These will normally revolve around the products and services that you have to offer. However, there are a handful of other metrics which serve to define a well-structured business title including:

  • A similarity to your domain name.

  • Location-specific tags.

  • Using a combination of specific keywords.

  • Choosing alternative keywords that stand out from your closest competitors.

  • Employing domain names with trustworthy suffixes such as .com or .co.uk.

On a final note, try to keep your business name short and to the point. This type of brevity will increase brand recognition within your target audience and naturally, shorter names are much easier to recall when performing an online search.
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