Greek products find their way to French shelves

Greek food is looking for a place on the shelves of French supermarkets, which is expected to happen this fall, and indeed in the chain with the largest market share in France, the E.Leclerc cooperative.

At the same time, Greek food industries are entering into agreements to supply restaurant chains as well as other food outlets, such as delicatessens. The relevant agreements were concluded during the recent business mission to Paris with the participation of 14 Greek food and beverage industries.

It was organized by the Athens Chamber of Commerce and Industry, in collaboration with the Our Greece initiative.

The agreement with the E.Leclerc chain, whose market share, according to Kantar, rose to 23.9% in 2023, provides for the promotion of Greek products in two phases: During the first phase, lasting two weeks, Greek products will be placed on the chain's...