Advertising

Facebook parent Meta has reported that its revenue declined for a second consecutive quarter, hurt by falling advertising sales as it faces competition from TikTok's wildly popular video app.

Netflix on Oct. 13 said a subscription option subsidized by ads will debut in November across a dozen countries as the streaming service strives to jumpstart stalled growth.

Netflix reported a loss of 970,000 subscribers in the second quarter along with stagnant profits, and its share price is down 63 percent from this time last year despite rising slightly on the ad-tier news.

Turkey's Press Advertising Agency, which oversees the placing of public authorities' adverts in the media, has barred independent newspaper Evrensel from receiving state ads - a move that its managing editor says is an attempt to stifle free speech.

Facebook owner Meta has agreed to change its ad targeting technology and pay $115,000 to settle U.S. government allegations the social media giant allowed discrimination in who saw housing advertisements, authorities said.     

Ljubljana – Investment in digital advertising is on the rise in Slovenia and will see a 15% growth in this year. On average, an advertiser will invest EUR 546,000 in this type of advertising, shows a survey by pollsters iPROM and Valicon on the attitude of Slovenian companies towards digital advertising in 2022.

Work on new legislation on e-commerce, which would include regulations protecting local companies, is expected to be finalized and submitted to parliament soon.

The new law aims to curb the fast growth in the industry and guard against the competition, according to daily Milliyet.

President Recep Tayyip Erdoğan in April unveiled plans to introduce new rules for e-commerce.

TV stations in North Macedonia face a bleak future, with fewer stations, fewer viewers, cheaper shows and less and less advertising.

Direct advertising, where you are actively encouraged to order food delivery through a certain app or buy exactly "X" cough medicine, is frankly boring. And given that the average person sees from 60 to 100 advertising messages a day, they begin to be annoying.

Only the targeted person could hear the message

Ljubljana – Total revenue from advertising in leading media in Slovenia dropped by a good 10% to EUR 250 million in 2020 compared to the pre-Covid year 2019. The biggest drop was recorded in outdoor advertising and the smallest in print media, according to an annual report compiled by the magazine Marketing Magazin.