Instant analysis: Why New Democracy won

Prime Minister Kyriakos Mitsotakis talks to the press during a visit to Thessaloniki, northern Greece, where he boarded the metro on its first trial run with passengers. [EPA]

At New Democracy HQ, satisfaction over the wider than expected winning margin was evident.

Party officials told Kathimerini that a 4-year effort was vindicated as was the way New Democracy conducted its election campaign.

An early, instant analysis can point to three factors that led to New Democracy's historic win.

1) Throughout the campaign, Prime Minister Kyriakos Mitsotakis spoke about the future, prioritizing a positive narrative, while his opponent focused on the negative. This allowed Mitsotakis to set specific goals and hone his message.

2) Related to the first point: every New Democracy operative stayed on message and avoided serious mistakes.

The main opposition failed to match the discipline; the last-minute slip by ex-minister George Katrougalos, who said that the self-employed could be slapped with higher taxes, contradicting his own...

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