Be mobile

Spring not only brings good weather to Istanbul, it also brings many technology summits and events. One of the must-go-to events of these days was the Digital Age Summit that took place at Raffles in Istanbul on May 12-13. The motto of the ninth edition was "Think Logical, Act Digital." Professionals from leading digital brands talked about their fields of expertise during the two-day event, while experts covered a number of subjects such as "content," "design," "mobile technologies" and "big data" in more depth. Tom Fishburne, one of the world's most successful names in digital storytelling, delivered a keynote speech followed by an exclusive workshop with limited participants. Additionally, Nicholas Roope, the president of Poke London, the number-one agency on digital communication solutions, and Ramzi Moutran, the creative director of Memac Ogilvy Dubai, were other guest speakers. Memac Ogilvy's popular campaign called the Autocomplete Truth features a series of ads developed for U.N. Women, using unique Google searches to reveal the widespread prevalence of sexism and discrimination against women around the world. There were so many amazing speakers that I cannot list them one-by-one. 

However, there was a simple lesson to take from almost all of the speeches: Be mobile, just be mobile. Greg Stuart said we check our cell phones 150 times per day. He added parents think mobile devices have enabled them to be better parents. Just these two bits of information tell us we can get closest to anyone's heart and mind by being mobile.

Türk Telekom's Baran Yurdagül said four in five people check their mobile phones first thing when they wake up. He also said there are 64 million Whatsapp messages sent per day. Foursquare and Swarm Creative Director Swen...