Greek police enlists kids in road safety campaign

"Mom, don't talk on the phone." "Dad, pay attention." "Grandpa, don't drink and drive." These and similar words of advice from elementary school children flooded the inbox of the Greek Police (ELAS) Press and Creative Planning Office last December.

"We wanted to design an awareness campaign that would involve children," says Ioanna Marmarou, a police officer whose special duties include public relations and who came up with the scheme. "We posted an advertisement on Facebook inviting children aged 6-12 to draw pictures on the subject of road safety during the holidays and advice for parents. One of the drawings was picked for the ELAS Christmas card."

ELAS's presence on social media has seen a marked rise in recent months, with its Twitter account counting around 80,000 followers and its Facebook page, launched in September, having amassed more than 32,000 friends.
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