International brand name for Greek nature

With a new identity and an international "passport", Greek nature aspires to approach all naturalists, who are looking for a travel destination that has it all: a unique environment, alternative activities, tours, accommodation, local products. All with the "seal" of certification of a single "corporate" identity for Greek nature with the distinctive title "Nature Greece".

The idea of ​​presenting Greek nature under a "brand name", with emphasis on its diversity, its protected areas, in connection with local destinations, services and the primary sector, is put into practice by the Organization for Natural Environment and Climate Change (OFYPEKA), with funds from the Recovery Fund.

Only 40% of the country's Natura 2000 sites cover a total of 27.59% of the country's land area and 19.6% of the sea surface - if they were highlighted and exploited, as is the case in other European countries, the Greek economy could provide additional revenues of 2 billion euros per year, ie about 1% of GDP, and 15,000 jobs, as a study by diANEOsis has shown.

Natural capital

The plans of OFYPEKA, which is the central structure of the state for the coordination and implementation of actions for the protection and preservation of protected areas, is the utilization of natural capital to offer perspective to local communities - with new jobs, added value to local products and opportunities in tourism all year round - contributing to their sustainable development.

"The highlighting of the special features of a protected area and the emphasis on products and services that can be developed in them are a comparative advantage for the local economy. The organized presentation of these characteristics as "Nature Greece" - products and services - will contribute...