Aegean: Positive first messages for Greek summer

Last minute bookings, the cool-headed application of the "lessons" of 2020 and the adaptability to the new conditions, are key success factors for this year's tourist season. The consequences of the pandemic grounded, for the past year, not just aircraft but also travelers, changing international travel habits, with security at the heart of every choice. At the same time, the competition for a smaller tourist pie is becoming more intense.

In this demanding environment, Greek Tourism Organization EOT and Aegean joined forces in the "Sunshine Discount" campaign, which is focused on ten target markets, in which Greece wants to increase its momentum: United Kingdom, Germany, France, Switzerland, Belgium, Austria, Poland, Sweden, Denmark, and the Netherlands. It focuses mainly on those who have already shown interest in visiting Greece, in order to translate this into real bookings. Greece is already among the top three most attractive destinations.

"We want to build the recovery on this season", the director of corporate affairs of Aegean, Mrs. Marina Spyridaki pointed out yesterday, during the presentation of the advertising campaign, which is based on the triptych "Sun-Sea-Carefree". Success will be judged on who wins the last-minute booking bet, on improving the attractiveness of city-break destinations such as Athens, which has been one of the winners of recent years, and on the country's strategic promotion plan for the whole year.

Τhe summer of 2021 is a marathon and not a sprint

The first two weeks of promotion, although in a closed period for tourism, have already brought positive messages, with our traditional markets being more active, namely Germany, Britain and France, but it seems that the other countries are...